It is easy to forget you are at an exhibition as you sit drinking tea in Valerie’s Snack Bar. The awkward plastic chairs fixed to the tables, the hum of the kettle and the unfussy wooden shed construction transport you to Bury Market in this life-size recreation of a simple English café. This galvanises Deller’s Hayward show, and indeed his entire body of work, by illustrating that he is an artist who does not make things so much as he causes happenings.
By staging events and bringing people together, Deller has a singular talent for subverting the concept of art as commodity and putting it to work on capturing moments of joy, disaster and ambition that characterise everyday life. But ‘Joy in People’ is difficult because there is almost nothing to see but masses of content; moreover, you can never pin down exactly who or what Jeremy Deller is.
The artefacts that comprise the exhibition are either recreations of things Deller made before, for some specific purpose, or they are merely documents that serve as an archive for an event he previously staged. It takes a concerted act of will to convince yourself that the thing you are looking at is basically meaningless in itself and is meaningful only as a trace of something else that is long lost in time.
In all the work, however, there is the continual presence of Deller himself; sometimes lurking quietly in the background and sometimes as the creative force driven by neurotic obsession. But the man remains an enigma: he hardly makes any of the work himself, openly confessing to possessing little skill or talent in art-making, he doesn’t have anything to sell, he shows no commitment to a medium or a genre, he works collaboratively but almost never alone, and yet he remains the ghost in the machine.
This feels a lot less like an exhibition than it does like a warehouse where the fragments of a man’s thought processes are stored. Given the lack of traditional notions of the artist’s craft, the artwork as object and even an aesthetic or thematic programme, you cannot take ‘Joy in People’ at face value. It has to be seen as a documentary record of ideas that were realised in fleeting moments, where the things here only make sense in the context of their original inception.
Deller’s appeal resides in precisely the fact that he makes things happen, rather than that he happens to make things. He explores the human condition through engagements with politics, popular culture, everyday life and art itself, but without producing a single thing that is of any value and of only fleeting interest. Rather, he stages events which offer the world to us as a suddenly intelligible phenomenon so that we can scrutinise it anew. It is, for Deller, only in acting that we can be critical and analytical. As such, he is a welcome antidote to practically all the art that normally experience.
The social conscience of Deller’s work is sincere and edifying; he cares, not about art, but about people. He is using art as a means of reaching out to individuals and communities to give them a voice and to take a critical stance on the state of contemporary life. His political works are aimed at opening a conversation, fostering dialogue on the crushing orthodoxy of so-called liberal democracy. For It is what it is, he took the wreckage of a car that had been destroyed in a bomb attack in Baghdad market around America with an Iraqi civilian and a US soldier to stage an ongoing discussion forum about the war. One of his best known works, The Battle of Orgreave, restages a confrontation between striking miners and riot police. Events like these are designed to reignite debates on matters that Deller rightly feels are not historically settled, inviting reconsideration and holding out the dim possibility of reconciliation.
A lighter side is revealed in Deller’s apparent obsession with popular culture, born partly out of his own stunted maturity in living at home until age 31 and partly out of an interest in how people become drawn into the mythology of celebrity. The near blasphemous set up of quotations from Kurt Cobain and Morrissey on replicas of those florescent signs that normally bear biblical quotations on the exteriors of evangelical churches, and the street sign just outside the gallery, reading Brian Epstein died for you, both send up and celebrate the ludicrous notion of rock gods. The Search for Bez is a naive and devotional installation of Deller’s failed efforts to hunt down the Happy Mondays’ icon, while The Uses of Literacy gives a tender, but sometimes disturbing, insight into the world of Manic Street Preachers fandom. These works are less about the celebrities and more about the devotion and faith of those who follow them; they get under the skin of the girl who idolises Richey Edwards or the man who wants to meet Bez in order to begin to uncover the psychology of culture.
Ultimately, whether it is pop music or politics, cafes or brass bands, Deller’s work is a continual exploration of the things people care about. By staging events that provoke and dissect these things, Deller is able the paint a relentless picture of people that is simultaneously a slice of an individual and an overarching comment on the general populace. The most poignant illustration of this guiding principle in Deller’s work is the section titled My Failures: the rejected Fourth Plinth proposal for a statue of Dr David Kelly, the Iggy Pop life drawing class that never happened and the Tube map cover picture of a bicycle harmoniously bring together Deller’s personality in his work and his irrepressible joy in people.
In the end, it makes no difference whether the events Deller thinks up actually happen; the important thing is that he thinks of them at all and for all the right reasons. You walk away from this exhibition with the feeling that you missed a trick every time Deller did one of these events because you were not there, and all you have now is a dim reflection of it all. At the same time, you walk away inspired because Deller is an artist who shuns artworld commodity and convention ends up making a powerful, if paradoxical, statement: stop looking at art and do something.
‘Joy in People’ is at the Hayward Gallery until May 13.